Attention Organic And Local Food Consumers, Livestock And Horse Owners:

The USDA plans to make every owner of even one horse, cow, pig, goat, sheep, chicken, or pigeon register in a government database and subject their property and animals to constant federal and state government surveillance, and the animal owner will have to PAY for the privilege of owning animals!

To learn more about the ramifications of this Government decree and how it will affect everyone, not just farmers and animal owners, navigate our site and visit our forum.

The National Animal Identification System (NAIS) is a national program to identify and track livestock animals, including poultry, horses, cattle, goats and sheep for the purpose of disease containment. NAIS plans to use RFID and GPS technology to track animals, and requires every farm or “premises” be registered with government agencies, even if that premises houses a single animal. While NAIS’s purported goal of disease containment appears to be beneficial, the requirement for American citizens to register privately-owned property for tracking and monitoring purposes has very serious implications for our privacy, rights and freedoms. is the online manifestation of a grass roots refusal to submit to the latest grasping for control of what was once a government of We The People, but has now become a government of Them, The Agri-Conglomerates. This website is a means for like-minded individuals to band together and discover they are not alone in opposing this abuse of privacy and property rights.

Our agenda, perhaps obviously enough, is to stop the National Animal Identification System. We hope to do this by first raising awareness among the public. To do this we will compile a wealth of data regarding the NAIS in an easy to peruse format online. We will also provide printable materials to put the basics of this issue and what it means into places where it will count most, such as feedstores, farm supply stores, farm auctions, etc.

Secondly, we will facilitate communication and interaction via our forum, email and contact lists. We will seek to build an online community where like-minded individuals can go to review current events, their current personal and group tactics and actions and analyze both our successes and defeats.

Finally, we will provide the information needed to effectively combat the juggernaut that is the NAIS, which bears down on us. From editorials to links to analysis of the law and meetings and public hearings. We will seek to publicize the names and addresses of people in positions that make them important to contact. We will push this data into as many hands as we possibly can and fight this issue at the grass roots, online and if needed eventually in the courts.

But to succeed needs the particpation of every single Citizen of these United States who still values freedom and the use of their private and personal property, not to mention their own privacy. Whether you own livestock or not your help is needed. We must have your participation, contribution and effort to succeed in spreading the word, raising consciousness and empowering this movement. Join the fight today. This may be one of the biggest issues of your life.

10 Effective Ways To Promote A Product From Your Shopify Store


Now that you have your products and your Shopify store is set up, it is time to start thinking about sales.  You need to find effective ways to promote your products and drive traffic back to your website in order for you store to be successful.  Luckily, we have done some of the legwork for you.

Below are 10 effective ways to promote your Shopify store products.

1. Gift Guides

When people are in search of a gift idea, the first thing they do is a search in Google.  Gift guides aplenty show up with tons of ideas to choose from.  Your job is to try and get your product listed in them.  Do a search for the product category that would make most sense for you and reach out to those that appear on the first few pages.  See if they would consider adding your product to their guide, if so, you are looking at a lot of potential traffic for your website.  Keep in mind that you need to really sell them on your product and the value it will bring to their list in order for them to consider you.

2. Use email marketing

Email is an effective way to acquire new customers since it is quicker than generating traffic through searches. For this reason, using email marketing to help promote your store is an important component of your marketing strategy.

It is not necessary for you to send out individual emails.  This process can be made simple by setting up automated email campaigns like the following:

  • Send an email to new subscribers offering them some sort of discount to shop.
  • Send an upsell email post-sale.
  • Emailing customers an incentive to buy again from you.

3. Use an affiliate program

Using an affiliate program can be very useful if you are having a tough time making sales.  The affiliate web site will  promote your products by posting links back to your site.  If someone purchases from that link, you pay the affiliate site an a agreed upon commission.  You will provide them with a special hyperlinks that will be used to post on their website.  Each has an ID code which will help track your efforts.

5. Use live video

Periscope is a great live video platform that many businesses are having marketing success with.  There are lots of effective ways to use video to help you promote your products:

  • Product demos
  • Q&A sessions
  • Behind the scenes footage
  • Feature company milestones

6. Pinterest

Pinterest is one of the best places to promote products as many people using it are doing so with purchasing on their mind.  Many are using it to build wish lists so this is a great tool to use and it is free. Use high quality images of the products you plan on showcasing and optimize your pins by doing the following:

  1. Keywords in your title
  2. Keywords in your description
  3. Link every pin to your website

By doing this with each of your pins, you will give your presence on the platform a boost.

7. Buyable pins on Pinterest

Pinterest Buyable Pins are great to use if your Shopify store meets the eligibility requirements.  All you need to do is add the Pinterest Channel to your Shopify store.  Now people can buy your products as they search and the pin shows up as buyable regardless of who pins it.

8. Reddit advertising

Advertising on reddit is a very under utilized advertising medium for most businesses.  This makes it a great place to advertise since costs will be lower and you have an opportunity for you business to stand out.   Find a subreddit that is relevant to your business and create a sponsored post. Discuss your business in the post and include an enticing offer.

9. Blog Posts

The benefits of a business blog are great when it comes to promoting your store. Done right, it can drive a significant amount of search engine traffic to your site.  It can also help with garnering the attention of other bloggers, journalists and online contributors which can lead to high quality inbound links which is great for SEO purposes.

10. Run a Contest

Contests are a great, affordable way to showcase your brand in front of a large audience.  Done right, they can lead to a nice boost in referrals and interactions around your brand.  In order for your contest to be successful, you want to make sure you do the following:

  • Choose the right platform
  • Make sure your timing is right
  • Offer an exciting prize
  • Clearly state the rules


As an e-commerce store owner, you know that products do not sell themselves.  For this reason, it is essential that you come up with effective ways to promote your products.  The above tips will help get your products in front of the right audience and in turn boost sales.


8 Tips For Increasing Efficiency For Your Lawn Care Business


Running an efficient lawn care business takes hard work and knowledge.  There are so many factors to consider from employee management to equipment maintenance, but with the right tips you can start to implement the steps necessary for your business to start seeing growth.

Below are seven tips for increasing efficiency for your lawn care business.

1. Listen to the feedback of your customers

When you don’t listen attentively to your clients, the work ends up having to be redone.  This ends up costing you both time and money.  A good practice is to write down all the requests your client gives you.  Draw up a document and have them sign it so that you get everything right the first time around.  You will have a satisfied customer and don’t forget to have them write a testimonial for you.  Social proof is key these days.

2. Maintain your equipment

The proper maintenance of your lawn care equipment is a crucial step in ensuring your business remains efficient.  You should be following the recommended maintenance that is specified for your equipment and any repairs or work you have done should be noted for future reference.  Furthermore, when it is not in use, you should follow proper storing procedures.

3. Ban personal cell phone use during working hours

Cell phones are a drain on productivity, for this reason the personal use of them by your employees should be restricted to when they are on break.  This is something that should be followed by everyone including management.  By doing this, you will be setting an example for your staff.  Consider having a designated area for everyone to deposit their phones until their break or the end of the day.

4. Try implementing incentive programs  to boost productivity

Two heads are better than one is a tried and true saying.  It applies to all areas of life including business.  For this reason, it is a great idea to turn to your staff for ideas.  Bring everyone together and ask them for their feedback on your current procedures.  You may be surprised by their ideas and find some that could work well and save you money.  This is where an incentive program that rewards employees for their ideas would make sense.  Perhaps you can offer a bonus for an idea you decide to implement or pass on some of the savings you see from their idea.  Whatever you choose to do, getting the creative juices flowing around the office can only be beneficial to your bottom line.

5. Stay on top of industry trends

Staying abreast of what is happening in your industry is key to remaining competitive and successful for the long term.  Make sure you are reading the latest industry news and attending any key events or conferences.  This will help ensure you are not only providing the best service to your customers but that your company continues to flourish.

6. Connect with other professionals

Connecting with other lawn care professionals is a great way to tap into different lawn challenges that others face as well as to connect on efficiency issues.  They may have ideas that you can implement and vice versa.  Research online for any local groups that might exist or even check to see if there are any relevant Facebook groups you could join.

7. Don’t procrastinate

When an issue or anything else comes across your desk,  do what needs to be done right away.  This goes for emails as well.  Try not to read an email and then flag it for later.  If you start pushing things off, you will certainly run into problems down the line and that is a definite drain on efficiency.  This is something to implement from the top down.

8. Use lawn care management software

This is really the top tip for making your lawn care business truly efficient.  With all the different parts that you have to take are of, having a landscaping business management software is a lifesaver for your business.  This type of software has every essential internal and project management function you would need for your business.  From invoicing to tracking time, you will be running more efficiently right away.


Running your business efficiently is key to a successful business.  By implementing some of the tips above, you will start to see profits improve and an overall less stressed environment with your company running more smoothly.  Remember that working smarter and not only harder, counts.


8 Tips For Hosting A Successful Open House

1. Partner with local businesses

Local businesses are great to partner with as they can help spread the word about your upcoming open house. But before you approach a business, give some thought has to how you can benefit them as well.  Could you offer to hand out coupons from their business or if it is an eatery, cater food from them? The key takeaway is, make it mutually beneficial and they will most likely agree.  Once you get the green light , see if you can leave some real estate flyers on the counter or perhaps they have a space for businesses to advertise their services.

2. Use social media wisely

We all know you should be posting info about your open house on all your social media accounts, as should your seller.  You need to think of taking it a step further to really expand your reach.  Facebook group pages are a great place to help you generate more buzz.  Look for local pages for the community the home is in and post about the open house.  Do make sure, though, to read the rules of the page.  Some do not allow any form of advertising.

3. Send real estate email flyers

Using an email flyer is a great way to help you expand your reach of potential leads.  Everyone knows someone who knows someone.  When you create your eflyer, be sure to send it to everyone you know including colleagues, family, friends, mortgage people, title reps, agents, brokers, etc.  Before you click send, make sure you have included links to your single property website, Facebook business page and any other related information.

4. Create a networking group with other agents

Do you have a network of real estate agents that you are a part of?  If not, that should be on your to do list.  Put some effort into getting to know other agents in your area.  Especially the ones that are selling just as much or more than you are.  Create a network and you can begin sharing information with one another about upcoming open houses. Working together like this will get more attendees to your open houses.

5. Come up with a theme

Creating a theme around your next open house will surely get the buzz going.  Think margaritas or sports to get some ideas going.  As you are coming up with your advertising, be sure to include the theme in any marketing pieces.   Give your open house a party feel and people will be interested in attending.

6. Be creative with the time

If your listing is targeted more towards families, consider holding the open house during a time that is beneficial to those with kids.  In the morning or later in the afternoon would be more appealing in this case. You can also do an open house during the week during lunch hours.  In this case, you can think about offering a nice lunch for those that attend.

7. Give a sneak peak with drone footage

When it comes to marketing a listing, video is a key component to a successful strategy.  Facebook live, Snapchat, Periscope and Instagram videos can all make your listing really stand out.  But to really take it to the next level, you should consider drone footage.  Providing aerial footage of the property will give your open house that feeling of exclusivity.

8. Get Signs Out Early

Typically, an open house sign is put out the day of.  In order to boost traffic, think about putting them out the week before.  Be sure to place them in places that get a lot of traffic, like the areas around schools and office buildings. You could put out a generic open house sign that prompts people to visit your website for the open house address or have a custom sign made where you can switch out the address. Whichever avenue you choose, putting out the sign early will give people the chance to plan their attendance or share it with others who are looking for a home.

5 Ways Email Campaigns Can Help You Reduce Customer Churn

Churn is bad for business and can seriously cut into your profits. Studies show that expected future revenue will come from a small percentage of your existing customers.  So focusing on customer satisfaction is key to keeping your business on the path to success and growth. One way to help combat the issue of churn is to use email campaigns that educate and provide value to your audience.

Below are 5 strategies to use when coordinating your next email campaign.

1. Segment Your List

Every customer is not the same. Consumers are in different locations and have varying interests. Therefore, consumers are not interested in receiving mass, generic emails. Targeting groups based on specific criteria will help you provide each customer with information that they personally value.

In order to segment your email list, evaluate your internal data to gain insight into the habits of your customers. For example, pull data for customer support tickets, webinar training attendance or product usage.   The key is to keep an eye out for engagement flags like less frequent website visits.  As an example, you may notice customers may be using your services less than usual.  What was once daily may now be monthly.

2. Offer Educational Content

A great way to combat churn is to provide information to your customers that will give them better insight into the functionality and value of your products.  Nowadays information can be found in a million places.  When it comes from you, they are not only getting information directly from the source but you are also building customer loyalty.

Consider sending video, gifs or case studies. Educational content can be anything from an infographic to an Instagram story. Some of the best content to share are answers to any questions or concerns your customers may have. This could be how to use a product or feature. Sharing an informative article is another great way to boost engagement.  When sending the email, consider including a short intro and adding a call to action button to “read more” that will take them to your blog for the rest of the article.

3. Feedback is essential

More times than not, churn is preventable. Whether you run an e-commerce website or you have an app with subscribers, collecting feedback is a great way to help reduce your churn rate.  If you are sending an email, a good starting point is to reach out to customers with a simple survey. The message should be the focus not the design. Some key questions to ask include:

  • How much do you enjoy our product on a scale of 1-10?
  • What can we do to improve our customer service?
  • Would you recommend?

Once sent, it is time to analyze the results.  This will give you an idea as to how active your customers are. Look at open rates and see which links are being clicked on as well as the types of replies you get. Your click to open rate will give you an idea of the quality of your email content as well as the level of engagement among your audience.  If you have subscribers to a mobile app, exit feedback is key to reducing customer churn. Lesschurn offers a way to collect actionable data by providing a customizable iFrame that replaces your “Delete my Account” button by giving your users helpful options.  Whatever position you are in, take advantage of whatever feedback you get and it will help boost customer retention.

4. Provide what’s missing

As you are analyzing your feedback data, you may find out that customers are jumping ship because you do not have a feature they are interested in, a service they want, lack of customer support or competitive pricing. Whatever you uncover, make sure to try and solve the issue.  Once you have taken care of it, send out an email to everyone letting them know.

5. Show your appreciation

Customers want and need to be appreciated.  Email is a great way to show you value their business.  Promo codes, coupons and special offers are a great way to get customers re-engaged.  Segment your customers based on level of business.  A ten year customer may receive a different offer than someone who has purchased a few times. Just be careful on how you present the offer.  You want it to feel like a “thank you” and not just another promotion.

Your best asset are your existing customers. Fighting churn is an ongoing process but with the right mix of strategies, you can help reduce it.

Content Creation Tips For Social Media Posting

Finding content to share that is exciting and fresh is no easy feat.  Every business owner, blogger and website owner, knows the importance of having a solid  social media content strategy.  If you are not gaining in visibility, your online presence will suffer and without great content, your brand will also not be promoted properly.

Below are tips on how to create social media content that your target audience will love and hopefully share.

Understand your audience and their needs

Before you begin the process of content creation for your social media accounts, you need to have a clear idea of who you are writing for. People will not share your post if there is no interest in what you are posting about.  Here are some questions to ask yourself as you are coming up with your content:

  • Who will be reading your content? Business professionals,  younger people, college students, travelers? Whoever it is, make sure you are speaking their language.
  • What issues face your audience and what can you offer in terms of solutions?
  • When is the right time to post so that you reach the greatest number of people?

Create useful content

People love getting useful content that provides tips on how to tackle their problems.  Once you have identified the problems of your audience, come up with actionable tips you can offer.  The key here is to create posts, updates and articles that are useful.  As an example, if you have a clothing company, you can share tips on how to incorporate the latest trends into your wardrobe.

Engage with your audience

Social media provides the ideal platform for connecting and interacting with your followers and customers. Achieving a high level of audience engagement is the key to gaining popularity on any social platform.  As you create content, be sure to give thought to whether your piece will encourage conversation along with questions and comments.  The more comments your post receives, the more it will be seen and the more shares you will get.

Asking questions is another great way to generate conversation with your audience.  Just be sure to be ready to respond quickly to any comments.

Use good news

Positive news and articles that elicit feelings of amusement, laughter and inspiration are the stepping stones to a post going viral.  People are interested in sharing content that is unique and interesting so you want to think about creating content that will invoke positivity and use headlines that will peak curiosity.

Use visuals

Not everyone enjoys reading a lengthy article and if people are not reading your post, you are not getting shares.  Adding visuals to your piece helps break up the text and keeps the reader from losing interest. Check out sites like iStockphoto and Stock Footage that provide royalty-free stock images and videos..

Infographics are another great way to get lots of shares! They provide lots of information in an easy-to-read format. Websites like Canva, Piktochart,    are great for creating awesome infographics

Leave it to the experts

When you are running your own business or website, finding the time to create great content for your audience can be tough.  But you also cannot ignore this critical piece of content marketing. This is when outsourcing this part of your social media marketing strategy makes sense.

For example, you can enlist a company that can create custom social media content for you. You just need to provide some basic info about your company and your audience and they will create a unique content profile for your brand. You get sent amazing social media content and also schedule when you want it to go out.  Definitely worth looking into.

Make sure you provide sharing options

If someone is on your site or blog and they read an awesome piece of content, they will quickly look for a social sharing toolbar. No toolbar equals no shares! Make it simple for visitors to share your articles.  Place the social sharing buttons in a an eye catching position either on the side, at the top or below the content. This is a simple addition that will quickly put you on the road to more shares.

Share great stories

Not all stories are created equal. If you are going to share a story with your audience, it should provide readers with emotions, suspense and imagery.  It also needs to go a step further and relate to your audience so that there something connecting them to your brand. If the reader feels something in reading your content, they will most likely share it.

Create a content series

Organizing and scheduling your content by theme tends to perform well because your audience feels like they are going on a journey.  This will also allow them to become accustomed to seeing your content on a regular basis and they will know what to expect.

Make your content look pretty

Most people scan a page when reading text; therefore, design and look of your written content is especially important.  Breaking up large blocks of text, using subheaders and using an easily readable font will go a long way in helping readers engage with your content.


5 Social Media Content Ideas For Businesses

When it comes to creating your social media campaign, the hardest part is always coming up with fresh and engaging content that your audience will like and hopefully even share.

Whether you are new to social media or an experienced marketer, the below ideas will help you get your creative juices flowing.


Promote Engagement Through Questions

Social media at its core is really all about people sharing personal experiences and giving their opinions.  One easy way to leverage this is posing a question to your community.

For example, if you’re a food blogger, you could ask a simple question like “What’s your favorite local spot to eat?” or “what is your favorite cuisine or recipe?”  Be sure to include some sort of photo or graphic to improve visibility. More people tend to notice a post that has an image.  Another way to get participation is by asking people to make a prediction (i.e. Who’s your pick to win the Super Bowl ?”) or by giving them two options and asking which they would choose and why.

Share Relevant Third-Party Resources

We have all come across something interesting, helpful or just plain entertaining on social media.  When you do, think about sharing it with your audience.  Remember,  sharing is caring!  An example would be sharing a useful article or resource your audience would find value in.  Your followers will greatly appreciate it!

Go Behind The Scenes of Your Business

When you showcase stories about your business it helps show the human side and allows for more of a personal connection with your audience.  A great way to do this is by putting the spotlight on a great employee or maybe a new hire.  Another thing you could do is post photos of employees and start a Q&A.   Your followers can get to know them and the role they play within your company.  Businesses are really engaging in this idea and are enjoying great results in terms of further engagement with their followers.

Inspiring Quotes Go A Long Way

If you don’t know this by now, everyone loves quotes! Quotes work because they allow you to connect with anyone and everyone.  There are no restrictions.  On my Facebook page, quotes outperform any other type of content.  There are many ways you can start incorporating quotes into your posts.  You could do a Monday motivational quote or a fun Friday meme.  Try it out and see your engagement rise.  Pinterest is a great place to find all categories of quotes:

Videos are super hot right now…and it’s not changing

Videos on Facebook reaches about 8 billion views daily. There is no doubt Facebook will become the next platform for videos in the not so distant future.  Jump on the band wagon now and start posting videos.  Some examples can be: a how to use your services/product, a behind the scenes tour of your business, staff introduction videos or a video to just say hello.  For more great information on incorporating videos into your Facebook marketing, check out this article:

In conclusion, content creation does not need to be time consuming or overwhelming.  The key to avoiding this is by setting time aside to put together at least a week’s worth of posts at a time.  You can then schedule posts to Instagram,  Facebook and Twitter with a social media scheduler like Autogrammer.  It’s super easy to use and it’s a one stop shop, which really saves on time.  And time is money!  You also want to make sure you set aside time to monitor your posts and respond to any audience comments and messages.  Happy social media posting!


Top Five Strategies for Marketing Real Estate


Your success as a real estate agent, has a lot to do with your marketing strategies.  Once you have a solid marketing strategy in place, you will find it much easier to get new clients.  Once you have been able to help someone purchase their dream home, you should be able to keep that person as a client by consistently keeping in touch and letting them know you are their to meet their real estate needs.

Here are 5 great ideas to get your marketing juices flowing.

Farm your area for business

Successful real estate agents have one thing in common, they have all “farmed”an area for business.  This will help you grow business in a specific market or area.  In this case, you are essentially planting the seeds for future business.  You will nurture them with marketing and hopefully that will lead to rewards in commissions.  Keep in mind these things to successfully farm an area:

  • Do extensive research of those living in the area.   Are many retired or empty nesters?  Or are there a lot of families with children?
  • Once you feel you know the area, think about mailing out an introduction letter that includes information about your brokerage and practice. It is a good idea to include something of value about the area like market reports and a profile of the neighborhood.
  • Lastly, make sure to have a consistent plan in place to keep following up with the residents.  Try sending out weekly materials for a few months, you can follow this up with a monthly newsletter.

If you want to find out more tips on farming a neighborhood, check out this great article:

Use a powerful CRM system

Finding the right CRM system should be one of your first steps when you are starting out in your real estate career. Keeping things on paper is just not a good idea.  This is one of those tools that you will use all the time and you will come to rely on it the most as your real estate business grows.

Having the right CRM system will make it effortless to maintain in contact with your current clients as well as future clients.  Another key feature to look out for is the ability to set up automated marketing campaigns. If you can find one that has built in templates (for newsletters, flyers and other marketing pieces)  you have found your system.  If you want to find out more about how to choose the right CRM system for your business, click here:

Use Real Estate Email Flyers

Sharing your successes as a real estate agent is a terrific way to garner attention from other homeowners in the area. There are a couple of marketing strategies that are very helpful in achieving this.   With a real estate flyer maker like, you can create “Just Sold” and “Just Listed” flyers.  These will show that you are a successful agent with a proven track record and also draw in potential buyers to your property.

To make your real estate email flyer stand out from the pack, you will need to be creative  with your message.  Use words like “Your dream home awaits” instead of “Just Listed. If you are doing a “Just Sold” flyer, have your tagline be something like “Dedicated to results” and then give details about the property and sale.

Contact Expired Listings

Listings that have expired are a great opportunity for real estate agents.  It can be an uncomfortable situation for some to approach a homeowner, but keep in mind that these homeowners most likely could use some additional help in getting their home sold.  Perhaps you can do what their previous agent couldn’t.

There are lots of ways to get in contact with expired listings. The preferred way would be to call them and ask them about their experience and what issues they had with the listing.  You can also perform an email marketing campaign or send out expired listing postcard/letter

Seasonal Marketing

Throughout most of the country, the seasons represent an important factor in how and when homes are purchased and sold.  As a realtor, you can utilize this to your advantage as you plan out your marketing strategies.  You can provide value by providing info about home staging or spring cleaning.  The summer and fall time can also offer their own holidays that you can be highlight in your marketing.

Keep in mind that seasonal marketing does not need to be a hard sell.  Something like an invite to a ‘start of summer party’  at your firm is enough to bring light to the season while making certain to keep your business on the minds of the residents.  If you want to find out more tips on seasonal marketing, check out this great article:

Finding the right marketing strategies can be challenging but if you keep true to the basics it keeps things much simpler.  All of the above suggestions can help you move into being a top producing agent in your area.

Real Estate Marketing Ideas That Close More Sales

Closing sales is the name of the game in real estate, but when you’re not the only gig in town, you really need to bring your A game!  In order to market your properties better than everyone else and close more deals, you need to differentiate yourself.  What you need are some simple yet powerful marketing ideas that will separate your brand from the pack.

Here are some marketing ideas to help you close more sales.

Use your local area

Whenever a consumer is looking to purchase a property, it is never just about the property itself.  The local neighborhood is just as much of a selling point.  In the property listing, you want to include photos of attractive local features.  Grab a decent camera and take some pics of popular landmarks and sites.  These could be parks, beautiful cafes or restaurants, attractive town centers etc.  When you are ready to move forward, try creating your real estate flyers with  They offer beautiful, customizable flyers and tons of templates to choose from.  I always print mine with them.

Create a useful piece of content

Local tips, guides or “Best of” publications are a great way to attract potential buyers to take a second look at the area. You can make it a downloadable piece like a PDF. It’s nice to include interesting facts such as historic events or famous figures associated with the area.

Use Technology To Your Advantage

Today’s consumer is more ‘plugged in’ than ever to technology. If it is not already, make sure your website is mobile friendly.  Consumers are put off when they come to a site that is not optimized for the smaller screen on a mobile device. You also want to make sure your website is attractive and simple for viewers to navigate.

Create a mobile app

I love this idea for capturing mobile consumers. Consider creating your own mobile app where clients can easily view up-to-date listings.  If you do a search for “real estate firm mobile apps” you will come across a  number of agencies that can create one for you.

Create Mobile App

Incorporate 3D Imagery to showcase properties

Have you heard of augmented reality?  This is some super cool technology.  It allows your clients to view a property in 3D.  It can either be projected onto something like your desk or onto the screen of a mobile device.

One of the great things about using virtual reality is you can market properties which are already built, or being sold off pre-existing plans.  It is also really helpful for those consumers that are out of state and can’t view the property in person.  Depending on which app you choose, prospective buyers can scan flyers, QR codes, banners or other print material to see the property come to life. While this type of technology used to be super expensive, the progress made in recent years has paved the way for more affordable apps to become available.

Social Media Is Your New Best Friend

Surprisingly, there are still real estate firms out there either not using social media or not using it effectively. Some ways in which agencies are falling short is due to promoting themselves too much or not actively posting in order to attract potential clients.   Make sure you are creating a posting schedule with topics that will interest your audience.  Incorporating video is another great way to engage with your followers.

Be on online portals

Online real estate portals like Zillow are one of the first places potential buyers are going to.  A site like Zillow is like the equivalent of Yelp for the real estate world. Your firm should definitely be present and you always want to encourage your clients to give you a review.  A positive review really does go a long way.  You also want to confirm that your listings are complete with all the relevant property information and that you have plenty of high-quality photos to attract potential buyers.

In summary, you don’t need to have a big budget to jazz up your marketing.  Incorporating some of the above mentioned strategies will certainly get you on the road to closing more sales.

Top 5 Tips to Grow Your Landscaping Business

Choosing A Great Landscaping Business Management Software Like Scapersoft is Key To Growing Your Business

Customer retention is vital for continued growth of any business. Successful businesses realize early on that it’s much easier and cheaper to keep a customer than to get a new one.  Below I will outline my top 5 tips for taking your landscaping business to the next level.

Landscape Business Management SoftwareChoose The Right Business Management Software

When it comes to choosing the right business management software, you want something that is not only wallet-friendly but robust in its offerings.  I have found that ScaperSoft offers that winning combination.  It provides you with all of the essential project and internal management functions you will need to be successful.  It also doesn’t hurt that it is designed by lawn care professionals.

Relationship building leads to loyal customers

Getting to know your customers and keeping them happy will certainly lead to referrals.  Word of mouth is one of the easiest and most cost-effective ways to grow your business. You should definitely ask your customers to write a testimonial or even use social media platforms to let their friends know about you.

Yard Advertising

One simple and low cost way to market your business is by placing yard signs in the yards and commercial properties where you work on a regular basis. This can lead to further business from subdivisions where you work, or with surrounding businesses to the commercial property you provide services to.

Build a Team

As your business grows, you’ll need to start putting together a team to help you run your business. Retaining good employees is key to successful growth.  Providing on-going employee training, having regular staff meetings and outlining goals all lead to a professional environment and happy employees.

Partner With Local Businesses

Establish relationships with relevant businesses like local garden shops.  You can offer to provide free workshops in exchange for sharing and displaying  your marketing materials to the attendees. The store will gain from the publicity, and you will certainly yield some new customers.

There is a system for acquiring new clients in any business including landscaping.   Landscaping is a service that there will always be a demand for.  If you start implementing and following these tips, you will certainly bring in more customers and increase profits from the ones you already have.


Top 5 Apps To Boost Your Shopify Store This Holiday Season

Shopify Apps like Exit Offers Are Key To Your Marketing Plan This Holiday Season

Preparing for the upcoming holidays is a huge deal in the e-commerce world.  The holiday season is by far the most crucial and lucrative time of year for online businesses.  In this post, we will look at the top 5 apps that are going to help you leverage that important holiday traffic and achieve more sales for your business.

Shopify Apps

Exit Offers

This app is definitely a must have this holiday season and my number 1 pick for this list. This clever app triggers a special promotion to pop up if customers move their mouse to navigate away from your store. This pop-up promo could entice them with a one-time-use coupon, offer them free shipping, or direct them to your 24-7 customer service.  The special offer is customizable by you.  Make money off of every abandoning customer and generate revenue you would otherwise lose.



This is a great app if you are shipping orders.  It lets you track shipments from over 100 couriers and it allows you to provide your customers with up-to-the minute tracking information. The tracking info can be displayed on your site and the customer can follow their package from the moment it leaves the warehouse to when it lands on their doorstep.  You will definitely see how it enhances the final step of your customers’ experience.


This live chat app lets you talk directly with customers who are perusing your shopify store.  The cool thing about this app is it gives you key details about the customer.  You will be able to find out their email address, see what is in their shopping cart and more.  With this additional info, you enter into the chat prepared and ready to provide the best customer service.  It also doesn’t hurt that they have a cute selection of holiday themes.  Think a halloween pumpkin or a Santa Claus hat.

Product Upsell

This app is pretty straightforward and a little genius.  Product Upsell automatically identifies what items are in your customers’ cart and based on your pre-configured settings, gives them related discounted offers.


This cool app takes your shopify store and makes it compatible for usage on a mobile device. One of the great features of this app is that the interface is generated automatically with the information from your current e-commerce platform. With this, there is no need to think about managing multiple versions of your store.

So there you have it, my top 5 picks that are going to snag the thousands of consumers that will descend on the online marketplace this holiday season. Preparing for the holidays is a challenge for any online store, but it certainly pays off.  With the help of these convenient marketing apps, even the smallest businesses can get a big, competitive edge.

Test Only Stations

smog testTest only stations are made to let people come in for their emissions check and leave. They are very fast facilities that anyone can drive through at any time, and then you can get your car taken care of in seconds once you get into the facility. This is the fastest way for you to get the service that you need, and it is going to make it a lot faster. These facilities are made so that you do not even have to get out of the car, and it saves you a lot of time that you would have lost if you had to spend all your time trying to figure out how to make it work another way.

There is a person manning the station all the time, and then you will be able to get them to help you quickly. There will be no time lost because they get right to work on your test, and you do not have to spend any time waiting other than being in line. The process takes only a few minutes, and it is so much faster than going to a regular location. The test only center location in Oakdale, CA that you go to will make it very simple for you to get the test done so that you can move on with your life.

You also need to make sure that you catch the test only stations during their normal hours. They have hours that are not like regular gas stations at all. They are going to run on a traditional 9-5 style schedule, and you want to make sure that you are going to show up at the right time to get your test. They do not need to get an appointment from you, but they do need to make sure that they have time for you. You need show up just a little before closing, and you will be able to get through the line. It is much easier and much faster for you to get the help that you need, and you have to be sure that you have taken the time to go in while you can. You do not want to wait too long, and you do not want to try to get it done after the deadline. The computer system that the state provides might not let you do it, and that is why you want to use the convenience of the test only station a lot sooner just for your own sake.

The best thing that you can do is to make sure that you have spent the time to figure out how you will work out the tests will be done on the car. Go to the test only stations to make this easier.

My dog has aching joints and arthritis – what can I do?

dogOne of the hardest things we endure as dog owners is watching our beloved dog suffer with aching joints and arthritis. Recent studies have shown that arthritis in dogs has become a common problem which vets come across every day.

Unfortunately there is no cure for old age or arthritis but there are definitely a few solutions which will reduce the symptoms and provide relief and support the long term health of your companion.

A most practical solution, which is affordable too, is to add glucosamine to your dog’s daily diet.

Glucosamine helps the body in the production and repair of cartilage. It is produced naturally in the body, and like most of the substance we produce naturally, over time the daily production declines. This decline is one of the main reasons for wear and tear on our joints.

Studies have found noticeable similarities between the benefits of glucosamine for dogs and humans. These include: Rebuilding of cartilage, overall reduction of pain, less need for expensive pain medication, increase in cardiovascular health, improvement of joint functionality and the rebuilding and strengthening of cartilage.

Glucosamine chondroitin for dogs is easily available in liquid and tablet form. There is even a version that comes in “treat” form so there is no excuse not to help ease your dog’s suffering and prolong his life.

Glucosamine is the chief component of many dog foods and treats. It is naturally present in supportive tissues (such as cartilage), organs and synovial fluid or joint fluid. Cartilage facilitates the smooth movement of joints. Since its production decreases with advancement in age, therefore, many veterinarians recommend glucosamine dog treats.

How It Helps Your Pet?

Aging causes cartilage breakdown. Consequently, an adult dog may suffer from arthritis, osteoporosis, osteoarthritis, joint inflammation, hip dysplasia, disk and bone injuries, recurrent cystitis, gastric disorders, urinary diseases, loss of movement and disabilities.

Swelling, stiffness and gritty sound at the joints are first symptoms of glucosamine deficiency. As American Veterinary Medical Association (AVMA) suggests, glucosamine dog treats and supplements relieve joint injuries, pain, inflammation and uneasiness. They help your pooches recover from tissue damages.

Chief Sources:

Pet foods containing bone meal, meat byproducts or gelatin are rich in chondroitin and glucosamine. Glucosamine hydrochloride, Glucosamine sulfate or N-acetyl glucosamine derived from crustacean shellfish exoskeletons are used for manufacturing supplements, canine formulations, granules, flavored pills, soft chews and syrups. They’re readily absorbed in a dog’s body.

In extreme cases, doctors prescribe injections for canines suffering from hip dysplasia.


Your pooch’s weight determines his daily dosage. A healthy dog, weighing approximately 35 to 50 lbs, requires 500 mg of glucosamine on a daily basis. You can split it into two doses per day.

Although supplements are beneficial for your four-legged friend yet, you must consult your vets before purchasing specific products.

Pheromone Colognes For Men

pheromonesPheromone colognes are designed for men but women can wear them in they like. These scents, while typically considered to be traditionally male, can be worn by females. It’s really no different in this regard then regular cologne. Some women wear men’s cologne because they like the smell. However, although the scent might not be an issue for some women, the responses and reactions generated from the use of pheromone colognes may not be what a woman wants.

Many people mistakenly assume that all pheromones are the same. This couldn’t be further from the truth. Pheromones vary and individuals should purchase them with this in mind. Doing a little research to determine which pheromones will provide the desired effect, will go a long way in helping an individual find the one right for them. For instance, there are some pheromones that will cause those who come into physical contact with it, to view the wearer as masculine and dominating. These are typically the ones used in colognes. This is because men desire to be seen in this light. If a woman were to thus wear a guy’s pheromone cologne which generated these feelings, she may not get the effect she’s looking for, for instance, if she wants a guy to like her. This is why even though a woman likes the scent of a guy’s pheromone cologne she may not want to purchase it. However, she might and if she does, she can.

There are some women who desire to exude what are traditionally considered masculine traits. If they do, then they can either purchase a pheromone cologne which contains Androstenone or a unisex product which has it. If on the other hand, they want to attract men they may want to go with a pheromone perfume, particularly one that contains copulins. These are known to make women attractive to men and can be found in pheromone perfumes and sometimes even in traditional ones. Paris Hilton’s brand of perfume contains pheromones, though I don’t know which one.

When entering the world of dating, it is extremely important to be prepared and to go all out. The competition promises to be fierce, making it necessary for men to always put their best foot forward. There are many ways to attract attention to oneself. Many however, can leave a guy looking pretty stupid and even odd. It’s important to avoid this because the girl you have your eye on doesn’t want the “weird” guy or the one trying too hard. Instead, play it cool. Approach her with confidence while wearing your pheromone cologne and instantly gain an advantage. She may suddenly feel inexplicably attracted to you more than any of the other guys in the room. Go with it, close the deal and get the girl.

The Importance of Overhead Door Repair and Maintenance

garage doorKeeping your overhead door in decent shape is the most critical step you can take to guarantee your equipment works dependably and securely. In spite of the fact that an overhead door’s individual boards, links and tracks likewise require periodic consideration, springs are the way to sparing you cash and bother over the long haul. Preventive spring maintenance can keep your overhead door working like new.

Maintenance Extends the Life of your Garage Door

You can make some easy procedures yourself to provide your door an extended lifespan. For instance, you ought to frequently lubricate the pulleys, track and different parts with a light oil or silicone spray. Regularly replacing the weather stripping and tightening nuts, fasteners and screws will prevent your door from damage.

Your system will last more if you take the time to give it an inspection at least once a year. This ought to incorporate searching for tears and shredding in the links and in addition rust or imprints in the tracks. Also test the locks periodically, checking to ensure that they are secure. This will keep your overhead door running easily, extending the life of your door. Obviously, if you are not sure about how to perform these procedures, you can contract a professional to deal with them for you.

What you can’t deal with as a “Do it yourselfer” is anything with the springs. Torsion springs are hazardous and require the help of an accomplished professional. Under typical use, yearly maintenance is normally sufficient. In a business setting or if you use your door multiple times every day, specialists suggest twice-yearly inspection and maintenance.

Safety Inspections

A large number of individuals are harmed by overhead doors each year in the US. Not just do individuals suffer pinches and lacerations from defective parts, but some are injured when doors fall due to broken torsion springs. Notwithstanding the consistent maintenance services, request that your garage door repair company give a safety inspection once every year. An expert will have the capacity to figure out whether parts should be repaired and will overhaul your door with the most current safety features.

The Importance of overhead door repair and Replacement

Overall, overhead doors are opened and shut around 1,500 times every year. If you skip regular door maintenance, the rollers can freeze up. The opener mechanism can come up short, leaving your door stuck open. The tracks might be misaligned or distorted, making your door hard to open and close. To top it all off, the torsion springs could be lopsided or lose pressure, creating the door to unexpectedly fall. Now and again, bits of the firmly coiled spring can come free and fly through the air, bringing on serious harm. Preventive maintenance will keep you and your family safe.

Ensure the integrity of your door and the safety of your home by having a maintenance arrangement with a garage door professional. Contact a professional overhead door company in your area to help.

Simple Techniques to Repair Your Credit

Credit CardsOne thing that we are not taught in school is how important our credit is to functioning on a day to day basis. Even as young adults we start off on the wrong foot as card companies dangle those shiny credit cards to use any way we like. So in the majority of cases the card is maxed out in a few days, and then when it comes time to pay back the purchases there is no money left in the bank. As these children turn to adults, they rely on credit cards to bridge that financial gap, and literally dig a deeper hole each year.

Stopping the Destructive Pattern

The step to repair your credit is to stop using your credit cards. If you do not have the money to make a certain purchase, then you should not be making the purchase. Cut up those credit cards and start paying them off until they are at a balance under $100 and then just keep them for credit rating purposes only. The less balance you owe, the higher your score will climb.

Secured Credit Card

Now that you have stopped using your credit card, apply for a secure credit card with a very low balance. To obtain this card you will send the company a check with the money that will be your available credit. Now once you have your card, make a small purchase at the local grocery store, then pay off that amount when the bill arrives. Each month that you make a payment on time, your score will improve one point at a time.

Check Your Scores

Take the time to get a copy of your credit report and make sure you go over it with a fine tooth comb. Look for any discrepancies and contact the company to correct the error. If they do not help, respond to the credit agency with proof of the error and they will fix it for you. This will increase your credit scores too.

The sad truth is that credit scores are extremely important for you to function in your life. Your score affects how much deposits you will pay to secure utilities in your home, rates on loans, and even your ability to rent an apartment. Focus on cleaning up your scores by taking actions that will eliminate your dependency on using your credit card for every purchase.

Credit Repair

If you have damaged your credit and need some extra help, published a list of the top rated credit repair services.  A credit repair specialist can remove negative credit items from your credit report on your behalf and work directly with the credit bureaus.

How You Can Benefit From Psychic Readings

palm readingPsychic readings come in many different forms. They can focus on anything from a complicated relationship situation to a recently passed loved one. The psychic has the ability to seek out information to answer your most pressing questions. You should understand some of the benefits of psychic readings.

Discover Things You Did Not Know

One of the main ways that you can benefit from professional psychic readings is by discovering things you did not know previously. A psychic can frequently uncover information that you might have missed or that you could not have known through any other method. This allows you to learn about the things going on in the world around you. A reading can also help to settle questions that you have had about specific events or people in your life.

Better Understand Your Own Life

Something that a live psychic reading can do is to give you a better understanding of your own life. You might feel confused, anxious or adrift in your life. This can cause you to miss out on important people, opportunities and events. A psychic can help you to piece together the things that are happening so that you can feel more in control. You can start to see how certain people, places and actions are directly influencing your life. This knowledge and perspective can be critical during the most difficult and sensitive periods you will live through.

Get Peace of Mind

It is common for people to worry about loved ones both living and deceased. Psychic readings can actually help to give you peace of mind. The psychic will let you know the truth about many of the people and situations you encounter every day. You might finally be able to move on past hard times, bad experiences and difficult relationships. Peace of mind is important because it will allow you to make better decisions while also removing stress and depression that could keep you from reaching your true potential.

Receive Valuable Advice

A final benefit of getting psychic readings is that you will receive valuable advice. The psychic is going to have special insight into the factors influencing your life. This allows the psychic to see what actions or behaviors could possibly have positive or negative effects on things. The advice can be very useful when you do not know what to do or are uncertain about the path you should take. The information and advice you receive from a psychic could potentially change your life.

Everything You Need To Know About Home Alarm Systems

There’s an enormous variety of alarm security systems, and every one has different features that set it aside from its rivals. When differentiating between the best rated home security systems, it’s imperative to keep in mind these three categories:

  • Monitoring: the method by which the approach communicates with its monitoring core.
  • Installation: the process of set up-reputable or DIY.

These categories help you assess which approach and model better suit your house.


Landline, cell, or Broadband

If you want to be positive that your alarm security system can be equipped to keep in touch conveniently along with your monitoring center 24 hours a day, in case of an emergency. Remember the three methods your process can contact the control center when your alarm is prompted, and prefer the one that best suits your residence.


Your system makes use of a landline cell connection to be in contact with the monitoring center when the alarm is triggered. The system itself can be wireless, it simply requires a landline for monitoring.


Your system uses an up cellular link to keep in touch with the monitoring center when the alarm is prompted. As a rule, it is regarded more nontoxic because your alarm system will not go down if the phone strains are reduced. Additionally, mobile monitoring is better than a landline connection.


Your safety system sends a sign to the monitoring center by way of your broadband internet connection when the alarm is triggered. A broadband connection is equipped of notifying the monitoring middle at the least four instances rapid than a landline connection. Although not quite often as safe as a cell monitoring, it is less costly.


Professional installation vs. DIY installation

Some systems give you a choice to select between professional or DIY installation. Do it yourself (DIY) methods do not require professional installation, which means that an installer doesn’t come to your property to hook up the system and show you learn how to use it. As a substitute, you are mailed the equipment and given instructional materials on the right way to set it up on your own. The DIY installation option in most cases requires that the customers possess the gear and may transfer it.People who own homes are most likely to use this option.

A professionally mounted procedure in most instances requires some setup cost. The benefit of a professionally hooked up alarm system is that you don’t have to worry about making a mistake during the installation procedure. A professional will make sure that the method is mounted safely and answer any questions you could have. Professionally mounted programs can also be both wireless or hardwired. If you’re no longer certain how lengthy you’ll be at your present residence, it’s crucial to note that in case your method requires professional installation, you will also need to repeat the same procedure when moving out.

How to Protect Yourself from Identity Theft

identity theftHave you ever been the victim of identity theft? If not, you should consider the fact that this form of crime is one of the fastest growing problems worldwide. Protecting yourself from identity theft is not only your responsibility, but a responsibility you owe to your family and business if you own one. Having your identity stolen can, in some cases, wreck your credit for life. Sometimes it can even leave you in trouble with the law if you’re not careful. The point is that protecting yourself from identity theft is ultra important and something you should not be taking lightly. Let’s go over some ways to protect yourself from identity theft.

Shredding Credit Cards

Like most people you probably receive tons of credit card applications in the mail. In some cases they even send a start card right to you in order to encourage you to sign up. Just taking these cards and throwing them into the trash is an invitation to identity theft. Instead take them out of the envelope and run them through a shredding device. Just to play it safe, shred all of the paper work that came with them as well, you don’t want someone applying for a credit card in your name.

Sensitive Documents at Work

It is no secret that your place of work has plenty of sensitive info on you such as your social security number. Make sure you speak with your employer and ensure that he or she is shredding any sensitive documents before they get thrown out. In most cases this is best done by hiring a shredding company but sometimes doing it manually has to suffice. Also don’t forget that in some places shredding documents before they are discarded is required by law.

Protecting Your Medical Records

If your medical paperwork is carelessly thrown away it can be used by an identity thief to contact your doctor and get a hold of your medical records. This can be used against you in a variety of ways. To ensure that this doesn’t happen make sure you talk to your doctor and verify that he or she is shredding your medical information if it must be discarded. This is especially true of psychiatric files if you have any. Having that sort of information get into the wrong hands can set you up for crimes even worse than identity theft such as black mail.

Credit Monitoring

One of the easiest ways to protect yourself from identity theft is to hire a credit monitoring service that monitors all 3 bureaus. These services keep an eye on your credit transactions and report any suspicious activity immediately. In some cases they can even stop fraudulent transactions before they go through. This is a great way to keep your credit information safe and secure. If someone does make a charge in your name the credit monitoring company will notify you ASAP so that you can contact the authorities and get the matter taken care of before it gets out of hand and damages you financially.