Now that you have your products and your Shopify store is set up, it is time to start thinking about sales. You need to find effective ways to promote your products and drive traffic back to your website in order for you store to be successful. Luckily, we have done some of the legwork for you.
1. Gift Guides
When people are in search of a gift idea, the first thing they do is a search in Google. Gift guides aplenty show up with tons of ideas to choose from. Your job is to try and get your product listed in them. Do a search for the product category that would make most sense for you and reach out to those that appear on the first few pages. See if they would consider adding your product to their guide, if so, you are looking at a lot of potential traffic for your website. Keep in mind that you need to really sell them on your product and the value it will bring to their list in order for them to consider you.
2. Use email marketing
Email is an effective way to acquire new customers since it is quicker than generating traffic through searches. For this reason, using email marketing to help promote your store is an important component of your marketing strategy.
It is not necessary for you to send out individual emails. This process can be made simple by setting up automated email campaigns like the following:
- Send an email to new subscribers offering them some sort of discount to shop.
- Send an upsell email post-sale.
- Emailing customers an incentive to buy again from you.
3. Use an affiliate program
Using an affiliate program can be very useful if you are having a tough time making sales. The affiliate web site will promote your products by posting links back to your site. If someone purchases from that link, you pay the affiliate site an a agreed upon commission. You will provide them with a special hyperlinks that will be used to post on their website. Each has an ID code which will help track your efforts.
5. Use live video
Periscope is a great live video platform that many businesses are having marketing success with. There are lots of effective ways to use video to help you promote your products:
- Product demos
- Q&A sessions
- Behind the scenes footage
- Feature company milestones
Pinterest is one of the best places to promote products as many people using it are doing so with purchasing on their mind. Many are using it to build wish lists so this is a great tool to use and it is free. Use high quality images of the products you plan on showcasing and optimize your pins by doing the following:
- Keywords in your title
- Keywords in your description
- Link every pin to your website
By doing this with each of your pins, you will give your presence on the platform a boost.
7. Buyable pins on Pinterest
Pinterest Buyable Pins are great to use if your Shopify store meets the eligibility requirements. All you need to do is add the Pinterest Channel to your Shopify store. Now people can buy your products as they search and the pin shows up as buyable regardless of who pins it.
8. Reddit advertising
Advertising on reddit is a very under utilized advertising medium for most businesses. This makes it a great place to advertise since costs will be lower and you have an opportunity for you business to stand out. Find a subreddit that is relevant to your business and create a sponsored post. Discuss your business in the post and include an enticing offer.
9. Blog Posts
The benefits of a business blog are great when it comes to promoting your store. Done right, it can drive a significant amount of search engine traffic to your site. It can also help with garnering the attention of other bloggers, journalists and online contributors which can lead to high quality inbound links which is great for SEO purposes.
10. Run a Contest
Contests are a great, affordable way to showcase your brand in front of a large audience. Done right, they can lead to a nice boost in referrals and interactions around your brand. In order for your contest to be successful, you want to make sure you do the following:
- Choose the right platform
- Make sure your timing is right
- Offer an exciting prize
- Clearly state the rules
As an e-commerce store owner, you know that products do not sell themselves. For this reason, it is essential that you come up with effective ways to promote your products. The above tips will help get your products in front of the right audience and in turn boost sales.