When it comes to creating your social media campaign, the hardest part is always coming up with fresh and engaging content that your audience will like and hopefully even share.
Whether you are new to social media or an experienced marketer, the below ideas will help you get your creative juices flowing.
Promote Engagement Through Questions
Social media at its core is really all about people sharing personal experiences and giving their opinions. One easy way to leverage this is posing a question to your community.
For example, if you’re a food blogger, you could ask a simple question like “What’s your favorite local spot to eat?” or “what is your favorite cuisine or recipe?” Be sure to include some sort of photo or graphic to improve visibility. More people tend to notice a post that has an image. Another way to get participation is by asking people to make a prediction (i.e. Who’s your pick to win the Super Bowl ?”) or by giving them two options and asking which they would choose and why.
Share Relevant Third-Party Resources
We have all come across something interesting, helpful or just plain entertaining on social media. When you do, think about sharing it with your audience. Remember, sharing is caring! An example would be sharing a useful article or resource your audience would find value in. Your followers will greatly appreciate it!
Go Behind The Scenes of Your Business
When you showcase stories about your business it helps show the human side and allows for more of a personal connection with your audience. A great way to do this is by putting the spotlight on a great employee or maybe a new hire. Another thing you could do is post photos of employees and start a Q&A. Your followers can get to know them and the role they play within your company. Businesses are really engaging in this idea and are enjoying great results in terms of further engagement with their followers.
Inspiring Quotes Go A Long Way
If you don’t know this by now, everyone loves quotes! Quotes work because they allow you to connect with anyone and everyone. There are no restrictions. On my Facebook page, quotes outperform any other type of content. There are many ways you can start incorporating quotes into your posts. You could do a Monday motivational quote or a fun Friday meme. Try it out and see your engagement rise. Pinterest is a great place to find all categories of quotes: https://www.pinterest.com/explore/picture-quotes/
Videos are super hot right now…and it’s not changing
Videos on Facebook reaches about 8 billion views daily. There is no doubt Facebook will become the next platform for videos in the not so distant future. Jump on the band wagon now and start posting videos. Some examples can be: a how to use your services/product, a behind the scenes tour of your business, staff introduction videos or a video to just say hello. For more great information on incorporating videos into your Facebook marketing, check out this article: http://www.socialmediaexaminer.com/use-facebook-video-for-more-engagement/
In conclusion, content creation does not need to be time consuming or overwhelming. The key to avoiding this is by setting time aside to put together at least a week’s worth of posts at a time. You can then schedule posts to Instagram, Facebook and Twitter with a social media scheduler like Autogrammer. It’s super easy to use and it’s a one stop shop, which really saves on time. And time is money! You also want to make sure you set aside time to monitor your posts and respond to any audience comments and messages. Happy social media posting!